Potter automotive
Potter Automotive is a family run, customer focused auto service and repair company.
Services Provided
Brand Strategy | Verbal Identity | Visual Identity | Brand Support | Web Design
Brand Strategy
Our client wanted something simple, but yet unique to their approach as a company. Since this was a new brand we developed with the client, we took some inspiration in the automotive industry. Through this process, we loved the simplicity of utilizing a letter to create a mark. We looked through tools and other items common in the automotive industry and landed on using a wrench as a cutout for the letter P.
Our team developed branding direction, narrative for visuals and verbal identity and weaves together brand elements to create a simplistic concept. With Potter Auto, clients are family.
Web design
With Potter Automotive being a service company, a simple and easy to use website was crucial from the beginning stages of this project. They needed a website to showcase their company, but also funnel all service requests through.
note worthy options
All though these weren’t selected, we love to still honor them in a small way. Our team presented three concepts to the client to pick from. This is always our approach. We believe that showing our clients multiple options, it will help us all get our hearts inlined to formulate the final visual brand look.
Can we help you?
We would love the opportunity to hear about your brand and business challenges. Lets connect, no sales pitch or strings attached, just a conversation about what you need.